Twitter. They talk about it on the local news, they talk about it on ESPN… it’s mainstream. It’s almost a household name like YouTube, Facebook, or Johnson and Johnson. Businesses know that other businesses are using it, and they feel like they are potentially missing the boat on something big. Because it’s web related, they turn to us, their web designers, for guidance. What do we say?
“Sure, no problem”
The “getting on Twitter” part is trivial. It’s free to sign up and hardly takes any time at all. And the sooner the better, because like all services that require a username, the longer you wait the higher the chance is that the username you want is gone. This part is a no-brainer. It’s never going to hurt a business for having a Twitter account, it’s just not a golden ticket.